“Do you see how I do my makeup for work? Very DEmure, very MINDful!” “Do you see how I walk through the airport? Very DEmure…” and “Do you see how I eat this salad? Very DEmure, very mindful, and very cute.” If you haven’t already hit this part of TikTok, count your days—your time is coming. ‘DEmure’ is the new word people are adding to their TikTok videos. There’s always a new trend happening on TikTok, whether it’s an aesthetic, something like Watertok (please check it out, it’s a different world you don’t want to miss), or just a word.
So, what’s the deal with ‘demure,’ and why is it trending? I certainly wondered the same thing. ‘Demure’ simply means reserved or modest—think of it as understated elegance. Very much the soft girl or quiet luxury trends. There are some trends we already know that are very demure, and you might already have pieces like these in your capsule wardrobe. But if you don’t, I’ve selected some demure pieces below that will effortlessly elevate your style.
Bershka bardot knitted sweater in red HERE
ASOS DESIGN brushed rib shrunken cardigan in khaki HERE
ASOS DESIGN twist front extreme sleeve maxi dress in abstract print HERE
8 Other Reasons rhodium plated pearl embellished bow earrings in silver HERE
Givenchy 50mm 4G plaque mules HERE
Gianvito Rossi 115mm leather sandals HERE
FENDI two-tone denim midi skirt HERE
Valentino Garavani VLogo Signature clip-on earrings HERE
Plus Charcoal Lace Up Waist Blazer HERE
Givenchy 50mm G Cube slingback pumps HERE
Stradivarius knee-high boots in black HERE
8 Other Reasons 18k gold plated pearl detail oversized stud earrings HERE
ASOS DESIGN draped front tuck sleeve bias maxi dress in lime green HERE
ASOS DESIGN high neck drape bodice cape maxi dress in pale sage HERE
Gianvito Rossi Amalfi slides HERE
Khaki Belted Double Breasted Trench Coat HERE
Nanushka Hester maxi skirt HERE
Black Textured Jersey Boat Neck Jumpsuit HERE
Tall Grey Melange Soft Knit Basic Button Up Cardigan HERE