The rise of men in thongs probably comes as a shock to some. But if you have been up-to-date with men’s fashion, you have probably noticed that it has become more androgynous over the past few years. This shift is one that many embrace and others dislike. Men in thongs might become the new normal as men get more comfortable trying new things.
I myself tried it and quickly found out that it wasn’t the direction for me. They felt too uncomfortable, and the feeling of my pants on my cheeks made me feel naked. But I would choose them over speedos.
Based on history, thongs for men shouldn’t be groundbreaking. Thongs have a history that spans cultures and centuries. Originally, minimal clothing similar to thongs was worn by ancient civilizations, very common in ancient Egypt, Greece, and tribes in Africa. They were practical garments for the climates and active lifestyles.
It’s rare to see thongs as part of mainstream fashion. At times, we have had brands like Gucci, especially in the 90s, have male models walk down the runway in thin, almost dental floss-like thongs. A look/aesthetic, maybe? Or truly just a reflection of something else. But that’s another conversation to be had in another post. I remember back in 2015, when I wanted to try a different kind of underwear, the thong market was very niche compared to today. A lot of the big brands that sell underwear now have thongs for men, and they sell out. The evolution has been gradual, but over time the fashion industry started to reframe them as legitimate underwear. This shift is part of a broader trend towards more adventurous and boundary-pushing men’s fashion.
Whether you love or hate thongs, they are definitely a part of something bigger than just underwear. Thanks to social media platforms, we now have spaces where men can showcase their unique fashion choices that push away from the norm. This is one of the reasons I started a blog back in 2014.